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BRAND SECRETS AND STRATEGIES Empowering Brands | Raising The Bar

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Hi, I’m Dan Lohman. I’ve been helping healthy brands grow sustainable sales for several years now – leveling the playing field with the most sophisticated brands in every category.

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Category Management Solutions BRAND SECRETS AND STRATEGIES

Category Management Solutions

Category Management Solutions provides innovative ideas, actionable insights and strategic solutions to help your business gain a competitive advantage.

Combining the industry’s best practices and tools, Category Management Solutions implements a customized process that meets the demands and needs of your CPG or organic brand.

Our mission is to level the playing field between natural and conventional (mainstream) by helping natural organic companies make the most of their available resources, win at shelf and connect with consumers.

Our goal is to leverage the relationships between brands and retailers, creating a collaborative approach to better meet the needs of the shopper. Consideration of all three needs, the brand, the retailer and the shopper, is the foundation for a sustainable strategy that competes in the marketplace regardless of size or volume.


Empowering Brands | Raising The Bar

BRAND SECRETS AND STRATEGIES is applying the advanced best practice strategies that come from True Category Management and focusing them on YOUR brand. This is how you Empower Brands and Raise The Bar.

Traditional category management tends to overlook what makes natural, natural. The committed natural shopper is responsible for all the sustainable growth in every category. Similar to the initial ripple in a pond – these consumers, your consumers, are responsible for turning those tiny ripples into the huge tidal waves where natural products begin appearing on mainstream shelves.

True category management involves everything from the product inception all the way through the process to the end consumer beyond the shelf – after they make the purchase. It can help you with traditional and advanced deep-dive sales analysis, trade management, sales planning, forecasting, merchandising, schematics, consumer and shopper insights, etc. It is the backbone of advanced strategy.



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Becoming a Standardized Patient

How do I become a Standardized Patient?

If you think you might be interested in becoming a Standardized Patient, here is some additional information you should know.

In order to be an SP with the Standardized Patient Program, the following qualifications are necessary:

What experience do I need to become a Standardized Patient?

Our SPs come from all walks of life and bring a variety of experiences with them. SPs generally have an interest in education and/or personal health. They have excellent communication skills and are patient with those who are learning new skills. SPs must also have the flexibility to participate in exams and exercises that take place during all times of the day.

What type of people are we looking for?

People with:

What responsibilities would I have as a Standardized Patient?

Once you join the SP Program and begin working with our learners, we ask for your commitment to this learning process. Some of the responsibilities include:

Who is eligible to be a Standardized Patient?

To ensure that learners interact with a diverse group of “patients” within a clinical setting, we are recruiting both males and females, 18 years of age and older, of all ethnicities and cultures.

How will I be trained as a Standardized Patient?

You will undergo extensive training which varies according to the type of case/scenario you are portraying. Some SPs are asked to work with learners who are practicing a certain skill. Others are involved in exams to evaluate how well learners have learned skills. The training will be either one-on-one or in a group setting. The goal of the training session is to ensure that you have a thorough knowledge of the case and that SPs portray the case in a “standardized” way. Individual training sessions are usually no more than two hours.

What do SPs wear?

For history only cases, SPs wear street clothes. For history, physical exam cases and modeling, SPs wear hospital gowns with undergarments. Men wear gym shorts and women wear bras and gym shorts.

What might a student do during a physical exam?

What is the time commitment?

Training involves one to three sessions depending on the scenario and usually occurs in the Clinical Skills Center. Each training session is one to three hours. A performance event can last from one up to eight hours. All training and performances (with a few exceptions) take place Monday through Friday during regular work hours. Employment is on an as needed basis and is dependent on the age, gender and body build of the patient being portrayed as well as the experience of the Standardized Patient.

What is the pay?

All time spent training in the Center and in performance is paid time. There is an expectation that some work will be done at home as well.

How do I apply?

If you are interested in the SP Program, simply fill out the Upon receipt of your application, you may be contacted for a phone interview.

Spread the word about the Standardized Patient Program. Feel free to print or email the Standardized Patient Recruiting Flyer to friends and family!

No intimate exams are performed: No Pelvic, Breast, Genital or Rectal Exams

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